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De website verdient hierbij niet aan de doorverwijzing, maar ontvangt een deel van de omzet wanneer een doorverwezen bezoeker een aankoop doet.","answer_definition_id":null,"answer_text_id":null,"redirect_term_id":null,"redirect_text":null,"meta":[],"created_at":"2020-01-16T13:15:05.000000Z","updated_at":"2020-10-12T00:47:33.000000Z","deleted_at":null,"pivot":{"topic_id":10,"term_id":10499,"created_at":"2020-10-31T23:00:00.000000Z","updated_at":"2020-10-31T23:00:00.000000Z"},"portal":{"id":77,"name":"Marketing","slug":"marketing","meta":{"keywords":"marketing, contentmarketing, adverteren"},"status":"active","redirect_portal_id":null,"created_at":"2020-01-14T22:20:24.000000Z","updated_at":"2020-01-14T22:20:24.000000Z","deleted_at":null},"media":[]},{"id":10514,"old_id":1500,"portal_id":77,"title":"Banner","slug":"banner","slug_lock":0,"seo_title":"Wat is een banner?","seo_slug":"wat-is-een-banner","definition":"Een banner is een opvallende advertentie op een website, vaak in de vorm van een liggende strook.","explanation":"Een banner heeft als doel de bezoeker van de website te verleiden om op de advertentie te klikken. Adverteerders maken de banner daarom vaak kleurrijk en opvallend met aantrekkelijke afbeeldingen of animaties. De banner bevat vaak een [call to action](https:\/\/marketing.uitgelegd.nl\/begrip\/call-to-action). 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